Project Description

For this project, I was tasked with designing a business card for Dr. Jackie Black, a certified relationship coach for couples. Dr. Black wanted to enhance the look and feel of her existing business cards. Upon reviewing her original cards, I noticed they were text-heavy, outdated, and did not align with her current branding colors. (See old card below; not designed by me)

Her website features a clean, modern, and minimalistic aesthetic with a palette of white, gray, and hints of magenta. Keeping her branding style in mind, I created a visually appealing card with minimal text. The redesigned card prominently features her logo, with her name in a handwritten font and a heart icon, enlarged on the front for better impact. The heart icon is subtly echoed in the background on both sides of the card, adding a cohesive and elegant touch.

The cards are printed with a linen finish, giving them an exquisite texture that conveys a sense of luxury, perfectly complementing Dr. Black's professional image.

“Courtney Averett is a consummate professional in every sense of the word. She is an enormously talented artist, a clear and direct communicator, has excellent follow-through and pays very careful attention to the vendors she uses to execute on her designs. Courtney is an absolute pleasure to work with. She insured that every element of my business card project was perfect.
End result: I LOVE my new business cards. A million thanks, Courtney!”
~ Dr. Jackie Black